Article: August 2012 Archives

Activision BlizzardThe internet is currently awash in sites reporting that World of Warcraft subscriptions have dropped to 9.1 million in Activision Blizzard's most recent fiscal quarter ended June 30, 2012. That compares to the last reported number of 10.2 million on March 31, 2012. Previous numbers were as high as 12 million. That sounds like a more than 10% drop. It also sounds bad. But the reality is probably a lot worse. Read on to understand why we think so...

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