Article: July 2007 Archives

by Kyle Ackerman


E3 2007 was a success. But only for the publishers who didn't need it.

In its new format as the E3 Media & Business Summit, it wasn't a success for most publishers, who either showed the same material they had released in previous weeks or who were shut out of the new event. It wasn't a success for financial analysts or press, who mostly saw repeat performances of games and missed meeting with those esoteric companies and tiny publishers. Buyers gave the event a miss entirely. It wasn't even a success for the public, who enjoyed the spectacle of the old Electronic Entertainment Expo vicariously through the same press and company websites that bemoaned the old event. It may have been a success for a few publishers and developers who had meetings they easily could have held elsewhere.

by Kyle Ackerman


Sony's press event at the 2007 E3 Media and Business Summit was the most like past years of any event, yet the least like Sony. Once again, Sony held its conference on a Culver City sound stage (though the conference setup took less than half the space of previous years, and had fewer than half the attendees). What made this year so different was that Sony seemed almost... humble. Starting with Jack Tretton's (President and CEO of Sony Computer Entertainment America) self-effacing manner, Sony's tone was less smug than in past years.

by Kyle Ackerman


Nintendo's press event at the 2007 E3 Media and Business Summit was the most remarkable of the three platform holders' events, in that Nintendo actually had a few surprises to throw at the crowd. To be clear, most of the Nintendo event was self-congratulatory, celebrating the success of the Wii and the DS with an endless stream of YouTube videos and clips from various news shows. The Wii, and its success so far, is a remarkable achievement, and Nintendo should be proud. But no one goes to such an event simply to hear a company gloat. We want news... announcements... actual content. And Nintendo did have a little content to offer.

Most of the conference, however, focused on the new gamers Nintendo has brought, and hopes yet to bring, into the gaming fold. Nintendo of America President Reggie Fils-Aime declared, "this E3 marks a conclusive turning point for the video game industry" and called the event, "a coming-out party for an entire industry." He wasn't speaking of the mess that is the new E3 Media and Business Summit. Instead, he meant that video games are actually reaching a broader audience, demonstrating that everyone is, on some level, a gamer.

by Kyle Ackerman


Microsoft's press conference for the E3 Media & Business Summit began this year with a group of five teenagers from Illinois playing music on a high school stage. Admittedly, the band (named Corporeal) was comprised of five exceptional youths, led by an electric violin, and they were playing the theme to Halo with a massive image of the Horsehead Nebula serving as a backdrop for screenshots of the upcoming Halo 3. The stage, too, was a bit fancier than that first sentence lets on. The Santa Monica High School outdoor amphitheater was dressed to the nines, decked out with a high-tech backdrop, an enormous screen and enough flat-panel TVs to make an entire college frat house drool. But it was still a couple of teenagers on a school stage.

About this Archive

This page is an archive of entries in the Article category from July 2007.

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