Japanese Social Gaming Potentially Violates Japanese Law

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Bloomberg is one of many companies covering the recent rout in many Japanese gaming stocks. Japan's Consumer Affairs Agency is considering whether "Complete Gacha" violates Japanese law. Complete Gacha is a system in which players can pay a fee for individual in-game items (usually randomly acquired) that in certain combinations can be redeemed for a valuable in-game item. The Consumer Affairs Agency is concerned that the system is misleading and may lead to "unjustifiable premiums" (users shelling out far too much cash). Gree's stock valuation dropped 23% and DeNA dropped 20% (its daily limit). Other companies affected include Konami, Namco Bandai, and Capcom. If judged illegal, this will result in dramatically reduced income (and possibly a more comfortable ethical position) for several Japanese companies with social gaming operations.

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This page contains a single entry by Editor published on May 7, 2012 8:50 PM.

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