Sazh Wears Prada While The Sims Social Gets Vaseline

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Final Fantasy in PradaToday is an odd day for product integration. The strangest announcement is that the current issue of Arena Homme+ (a men's fashion magazine) is being released with renders of characters from Final Fantasy XIII-2 wearing items from Prada's 2012 Spring/Summer collection. So, now that you know Lightning, Noel, Snow, Sazh and Hope are all wearing Prada, FI is certain you will drop that controller and rush to spend more money on an outfit than you spent on your console.

Less surprising is that Electronic Arts will be integrating Unilever products (the conglomerate with brands such as Lipton, Dove, Hellmann's, Vaseline, and St. Ives). This is mostly basic cross-promotion, such as the "Dove Hair Spa" that launched in January. Really, it's just advertising, but it helped spice up that headline.

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This page contains a single entry by Editor published on April 4, 2012 12:11 PM.

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