BioWare Donates Critical Tri-Colored Cupcakes
The motivation was given as, "BioWare has been slammed by negativity from all sides in the last few weeks. This is our way, as fans, to drive our message home, but in a (literally) sweet way. We want BioWare to add some more 'sweet' to their 'bittersweet' ending. What better way to do this than with CUPCAKES :-D."
BioWare received the cupcakes (in three colors, labeled "A," "B," and "C" to symbolize the senders' view on the variety of Mass Effect 3's endings.
The effort has been covered by many outlets, and BioWare's Chris Priestly responded in the official forums. Noting that the cupcakes were not sent "...in the context of celebrating the work or accomplishment of the Mass Effect 3... it was decided... to donate them on behalf of our fans to a local Edmonton youth shelter."