THQ to Drop Crappy Licensed Titles and Focus on Core Games and Franchises

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THQTHQ announced a shift in its business strategy. For many years, a cornerstone of THQ's strategy has been to license tons of kid-friendly properties (such as Spongebob Squarepants, Barbie, Rio and My Little Pony) and sell mediocre games on the strength of that brand. Now, THQ wants to focus on "core game franchises" and "create dedicated digital properties." In other words, THQ wants to focus on creating profitable franchises like its Saints Row games. To that end, THQ says that it "...is in the process of exiting its relationships with kids' licensed entertainment companies..." FI is wholeheartedly in favor of anything that reduces the amount of shovelware (especially licensed shovelware) that pours out of the industry.

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This page contains a single entry by Editor published on January 25, 2012 6:43 PM.

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