Sega Sammy Reports Poor Video Game Results

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Sega Sammy HoldingsSega Sammy Holdings, parent of Sega, announced its consolidated financial results for the first six months of its fiscal year ending March 31, 2012. The six-month period wasn't particularly good for Sega Sammy's video game business, but read on for more details...
For the six month period ended September 30, 2011, Sega Sammy Holdings reported net income of ¥3.9 billion (around $50 million) compared to net income of ¥24.3 billion in the same six-month period the previous year.

Not only did the company's overall performance experience a tremendous drop in profitability, the Consumer Business segment that includes the company's consumer video game business experienced a loss of ¥6.0 billion (compared to a loss of ¥1.3 billion in the same period the previous year). Some of the top sellers for the period in question were Captain America: Super Soldier (selling around 450,000 units), Rise of Nightmares (selling around 200,000 units) and Sakatsuku7 (selling around 200,000 units).

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This page contains a single entry by Editor published on October 31, 2011 7:09 PM.

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