Sega Sammy Holdings Reports Quarterly Loss

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Sega Sammy HoldingsSega Sammy Holdings (not surprisingly, the parent of both the Sega and Sammy labels) announced its financial results for its first financial quarter ended June 30, 2011. As a whole, the company experienced a quarterly loss, and the video game business performed particularly poorly. Read on for more details...
For its first financial quarter ended June 30, 2011, Sega Sammy reported a net loss of ¥2.2 billion (around $30 million) compared to net income of ¥7.0 billion in the same quarter the previous year.


While most of the company's business segments produced some operating income, and Pachislot and Pachinko production was especially profitable, games did not perform well. The company reported that its games operations (that form the bulk of the Consumer Business segment) experienced decreased game sales and increased losses. Major titles for the quarter were Virtua Tennis 4 (around 670,000 copies), Ryu ga Gotoku: Of The End (around 430,000 copies) and Thor: God of Thunder (around 400,000 copies).

As such companies are wont to do under these circumstances, they cited weak demand as a major problem. Of course, they could always work on titles that provoke greater demand.

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This page contains a single entry by Editor published on July 29, 2011 7:13 AM.

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