EA Launches Origin Download Service, Uses The Old Republic as Leverage

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Electronic ArtsElectronic Arts has launched Origin, using Richard Garriott's old label as the name for EA's new downloadable content service. Clearly intended to rival services such as Steam, Origin launches with around 150 Electronic Arts games and social media features. The important question is: Why would consumers flock to the service when there are established, functional competitors out there? EA's answer is simple: "Later this year, digital downloads of Star Wars: The Old Republic will be available exclusively on Origin." So, if you want to download the anticipated massively multiplayer online game, you'll have to download EA's Origin software.

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This page contains a single entry by Editor published on June 3, 2011 11:19 AM.

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