FTC Confirms That Retailers Are Better at Enforcing Game Ratings

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The Federal Trade Commission (FTC) announced the results of its latest "Undercover Shopper Survey on Enforcement of Entertainment Ratings," demonstrating that retailers continue to do a better job of voluntarily preventing the sale of "M"-rated games to underage shoppers. Read on for more details...
Between November 2010 and January 2011, 13- to 16-year-old shoppers (unaccompanied by a parent) attempted to purchase "M"-rated games from a variety of outlets. Only 13% were successful, compared to 20% in the last survey.


Of the chains examined, Walmart did the poorest job of enforcement (20% were successful), while Target was most effective (8% were successful).

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This page contains a single entry by Editor published on April 20, 2011 4:41 PM.

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