That Soda Can In Your Hand Might Be Your Next Micropayment
FI doesn't bother alerting you to every social game that launches on Facebook, mostly because we would never sleep keeping up with every single thing slapped together to profit off of Facebook's ubiquity. Oceanopolis, however, is a particularly interesting one, because of the way it interacts with the non-virtual world. The game is developed by a subsidiary of Waste Management (a company that provides trash removal and recycling services). At first, the game appears to be aimed at educating the populace concerning sustainable living and recycling. However, Waste Management (through its Greenopolis subsidiary) is building kiosks that accept cans and bottles and reward points that can be spent in Oceanopolis (or for other rewards), presumably instead of the cash refund most states mandate. So, Waste Management is trying to get you to fund your Facebook gaming habit by forgoing the value of your can or bottle deposit, probably hoping you won't notice the few cents or dollars you deposit each time.