Microsoft Officially Disbanding Massive

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Microsoft confirmed that it is disbanding its in-game advertising unit Massive and moving staff and technology from Massive to Microsoft's first-party-ad business. Microsoft acquired massive in 2006, but now wants to focus on "the needs of our first-party gaming advertisers on owned and operated properties like Xbox Live and MSN Games." In other words, Microsoft no longer wants to place ads in other people's games. The company would rather run and sell ads on its own properties, like the Xbox dashboard.

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This page contains a single entry by Editor published on October 21, 2010 12:42 PM.

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