Dead Space: Ignition Follows in the Footsteps of Dead Rising: Case Zero

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Electronic ArtsElectronic Arts decided to jump on the bandwagon driven by Capcom's Dead Rising: Case Zero. EA plans to release Dead Space: Ignition this week on the Xbox 360 and PlayStation 3 as a "stand-alone" $5 teaser for the upcoming Dead Space 2. As such, folks who pre-ordered the game (from certain retailers) will get Dead Space: Ignition for free. FI doesn't think this is going to work nearly as well as Capcom's Dead Rising: Case Zero. Dead Space: Ignition is an interactive story, with three simple mini-games included. It's hardly the fully-formed episode that was Case Zero. If you want people to pay for marketing materials, they better be damn good marketing materials.

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This page contains a single entry by Editor published on October 11, 2010 10:55 AM.

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