NPD Argues Console Owners Download Little Premium Content

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According to a survey by market research firm NPD, only 6% of gamers downloaded premium content through their online-connected consoles (compared to 15% of PC and Mac owners). There has been considerable criticism of NPD's methodology of late, but to the extent this survey reflects reality, it suggests both that there is tremendous income potential for game publishers to increase the base of players downloading content, and that the day of converting game content to premium downloads is further off than FI expected.

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This page contains a single entry by Editor published on September 28, 2010 6:41 PM.

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