Sega Sammy Reports Quarterly Profit, But Not Driven By Games

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Sega SammySega Sammy Holdings (parent of Sega) posted its financial results for its fiscal quarter ended June 30, 2010:
For the quarter, Sega Sammy reported net income of ¥7.036 billion (around $80 million) compared to a net loss of ¥10.293 billion in the same quarter the previous year.


The company noted that demand for video games was generally weak in the U.S. and Europe, and confirmed that the company needs to focus further on social networking and smartphone games. While arcade machines contributed little to overall results, much of the company's profits came from Pachislot and Pachinko machines, not from video games.

Within the Consumer Business unit that includes video games, the company noted that sales of its games during the quarter such as Iron Man 2 and Alpha Protocol were slow. Sega Sammy reported that during the quarter, the company sold a total of 3.290 million copies of all of its games in total, worldwide.

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This page contains a single entry by Editor published on July 31, 2010 12:15 PM.

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