Electronic Arts Introduces Codes to Further Monetize Used Sports Game Sales
Electronic Arts has been extremely proactive in working to better monetize used game sales, and announced a new plan to ensure even used sports games generate income:
Upcoming EA Sports games, starting with Tiger Woods PGA Tour 11, will require a title-specific "Online Pass" to unlock "online services, features and bonus content." New retail sales will include this code, but players who want to purchase used games will have to spend $10 (after a seven-day-trial) to activate these features.
As long as EA's technical support is up to the challenge, this is a sensible approach to ensuring the publisher still receives income from secondary sales.