NBA Live 10 Released, Discourages Used Game Sales With Premium Feature

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Electronic ArtsElectronic Arts' basketball game NBA Live 10 is now in stores for the Xbox 360, PlayStation 3 and PSP. This latest game in EA's basketball franchise has a plan to discourage, or at least better monetize, used game sales:
The game includes "Dynamic DNA," a feature that updates players' statistics and play tendencies based on real NBA performance. This feature requires internet connectivity and is included with the purchase of a new copy of the game. Those who purchase a used version of the game will have to purchase the feature for $15.

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This page contains a single entry by Editor published on October 6, 2009 6:09 AM.

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