EA Wants More Figurines and T-Shirts

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Electronic ArtsCompanies are always looking to make a little more money, and entertainment companies often rely on merchandising for that nudge of profitability. To that end, Electronic Arts has engaged Creative Minx Marketing to seek merchandising opportunities for EA's games.
Specifically, EA mentioned pursuing "collectibles, peripherals, apparel, and accessories for blockbuster franchises like The Sims, MySims, Dead Space, Mass Effect 2, Dragon Age, Dante's Inferno and Army of Two.

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This page contains a single entry by Editor published on May 13, 2009 6:01 AM.

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