Will Wright Starts the Stupid Fun Club

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Stupid Fun ClubWill Wright is finally departing Electronic Arts to explore a new venture, the Stupid Fun Club. But Wright isn't entirely parting with Electronic Arts. EA and Wright will both be the principal shareholders of the Stupid Fun Club and will own equal percentages of the company. Stupid Fun Club "is an entertainment think tank developing new Intellectual Properties to be deployed across multiple fronts including video games, movies, television, the internet, and toys." EA will retain the right of first refusal to develop game concepts that stem from Stupid Fun Club Projects.
On its own website, Stupid Fun Club describes itself as "...an entertainment development studio. The ideas developed here can be manifested in video games, online environments, storytelling media and fine home care products." So if it's fun, it might end up as a film, or perhaps a wood polish.

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This page contains a single entry by Editor published on April 8, 2009 11:06 AM.

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