Activision Blizzard Changes Chinese Provider of World of Warcraft But Tells Investors Things Look Good

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Activision BlizzardActivision Blizzard issued an update today, noting that sales of its games, particularly its World of Warcraft, Call of Duty and Guitar Hero games, has been higher than forecast, such that the company's quarterly performance will be better than expected. While that's good news, the fact that Activision Blizzard didn't provide an update on the numbers it gave in early February made the announcement seem like an effort to distract investors from the announcement today that Activision Blizzard is changing the company to whom it licenses World of Warcraft in China:
When Blizzard's current contract with The9 expires, World of Warcraft of will transition to NetEase, who will run World of Warcraft for Mainland China for three years. Loss of the contract has hurt The9's stock price dramatically.

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This page contains a single entry by Editor published on April 16, 2009 7:07 AM.

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