World of Warcraft Reaches 11 Million Subscriber Mark

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Activision BlizzardBlizzard Entertainment, part of Activision Blizzard, announced that it now has 11 million subscribers for its massively multiplayer online game World of Warcraft, barely two weeks away from the release of the next expansion Wrath of the Lich King.
To be clear, Blizzard was kind enough to specify what it means by a "subscriber." According to Blizzard that includes "individuals who have paid a subscription fee or have an active prepaid card to play World of Warcraft, as well as those who have purchased the game and are within their free month of access. Internet Game Room players who have accessed the game over the last thirty days are also counted as subscribers. The above definition excludes all players under free promotional subscriptions, expired or cancelled subscriptions, and expired prepaid cards." So, yes, those playing in Asian internet cafes may be using a very different economic model, but they are part of the 11 million counted by Blizzard.

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This page contains a single entry by Editor published on October 28, 2008 12:13 PM.

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