EA to "Make Microtransactions a Bigger Part of Your Game Experience"

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Electronic ArtsIn it's E3 press conference today, Electronic Arts made a lot of announcements, concerning games and their business. Perhaps the most significant announcement concerned the way in which EA plans to do business, and was mostly ignored by the E3 audience.
Nanea Reeves of EA Online took the stage briefly, describing how EA has been implementing a new identity management system that it calls "Nucleus." The idea behind Nucleus is that it's a single sign-in, applicable to all of EA's games, whether on the PC or consoles, that will carry your identity between games. Nucleus has already been built into Spore, the store for The Sims 2 and the current generation of EA Sports games.

The most important aspect of Nucleus isn't just that it will let you carry your identity and preferences between games. Reeves stood on stage and declared that EA will "make microtransactions a bigger part of your game experience." In other words, that identity that will be carried between games can be linked to a credit card or other payment information, that will easily let you spend money on in-game or related items. If you take that statement to its logical conclusion, that means EA is planning a lot more situations like the original plan for Battlefield: Bad Company, in which players can pay for items (that may give them an advantage over players who don't pay).

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This page contains a single entry by Editor published on July 14, 2008 4:29 PM.

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