The ESA Finds Many Companies Train With Games

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Entertainment Software AssociationThe Entertainment Software Association (the ESA – a game industry trade organization) recently performed a survey to emphasize the importance of interactive software to large corporations for training.
The ESA surveyed 150 "large U.S. companies and non-profits" in late March and found that around 75% of those companies polled offer video game based training. Mostly, the ESA is hoping to draw more attention to the importance and potential of the video game industry. What the ESA doesn't say is that while some of these games might be familiar to the typical console or PC gamer, many of the games in question are used for items like compliance training, and seem primitive even to the least savvy casual gamer, seeming more like interactive PowerPoint presentations than games. The real question is, can something count as a game if no one finds it fun? Doesn't that just make it interactive?

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This page contains a single entry by Editor published on June 23, 2008 9:04 AM.

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