inXile Launching Social Content Site

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Developer inXile Entertainment has launched a new business unit called SparkWorkz to serve as a social networking site designed to let users share game and non-game content.
SparkWorkz is being led by David Heeley, formerly of Microsoft, who has joined as Director of the division.

Brian Fargo, inXile's Chief Executive Officer, said "Our goal is to construct a highly entertaining and engaging online destination for people to show off their creative talents across a number of different game and non-game media environments. Our experience with the internet sensation Line Rider proves that there is a very large demand for mediums that can allow people to showcase their artistic talents. Today there are over 50,000 videos of Line Rider creations on YouTube alone, with the top track bringing in over 7,000,000 views. Fostering and serving this talent pool is a top priority for us, while providing advertisers and marketers with innovative opportunities to be part of this community."

Put another way, inXile is hopping on the "Web 2.0" bandwagon.

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This page contains a single entry by Editor published on May 7, 2008 8:50 AM.

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