Xbox 360 Sales Double in Europe Following Price Cut

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On March 14, Microsoft cut the price of the Xbox 360 in Europe. Now, Microsoft is gloating that since that cut, sales of the Xbox 360 in Europe have approximately doubled.
The company emphasized that the Xbox 360 owns 42% of life-to-date revenues for the latest generation of consoles (not exactly an even comparison, given how much earlier the console launched) and has the highest attach rate of any such console, with Europeans purchasing an average of 7 games per console.

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This page contains a single entry by Editor published on April 17, 2008 5:49 AM.

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