MacDonald to Run amBX

Philips amBX produces a system of gaming peripherals that add sensations to PC gaming such as air flow, rumble and surround lighting in addition to the more conventional surround sound.

Previously, MacDonald has worked for companies such as Fujitsu Siemens, Dixons and BT. Most recently, he was the Chief Executive Officer of Yoomedia PLC. MacDonald is expected to broaden Philips partnerships with game companies to help the amBX program achieve greater penetration in the market.