Electronic Arts Expands In-Game Advertising for Xbox 360 and PC Titles
Electronic Arts has signed a long-term agreement with in-game advertising firm Massive Inc. (now owned by Microsoft) to have Massive provide in-game ads for EA's Xbox 360 and PC products.
The contract gives Massive the exclusive right to represent most of EA's "premium PC products." Some of the titles that Massive will now represent include the next two versions of several sports games (Madden NFL Football, NBA Live, NASCAR racing and NHL Hockey) as well as the Need for Speed franchise and Burnout Paradise
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