NAMM Campaign Features Guitar Hero

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Increasingly, companies and trade organizations are finally understanding the importance of video games. Today, NAMM (the association that represents the musical instruments and products industry) has roped the Guitar Hero franchise into its efforts to hook the public.
NAMM has run its "Wanna Play?" campaign since last year, encouraging people to pick up and play musical instruments. Now, Red Octane is letting NAMM use Guitar Hero III: Legends of Rock with the "Wanna Play?" campaign, presumably urging people who enjoy playing fake instruments to try out the real thing. Forum board trolls are currently rejoicing.

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This page contains a single entry by Editor published on January 17, 2008 7:26 AM.

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