Sony Loses ¥53.2 billion Thanks to PlayStation 3 Pricing

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Sony released the financial results for its second fiscal quarter ended September 30, 2007. For the quarter, Sony reported net income of ¥73.7 billion (around $645 million)compared to net income of ¥1.7 billion in the same quarter the previous year.
Of course, the action for FI readers was in Sony's Game unit, and while the game division reported increased revenues, the unit lost nearly twice as much money as in the same quarter last year. The game unit reported revenues of ¥243.4 billion compared to ¥170.3 billion in the same quarter in the previous year, but reported an operating loss of ¥96.7 billion compared to ¥43.5 billion in the same quarter the prior year. The company reported increased sales of the PSP and PlayStation 3, while PlayStation 2 sales remained flat. Also, software sales declined in this quarter.

Of the unit's ¥96.7 billion operating loss, ¥53.2 billion is attributable to Sony's efforts to subsidize lower prices for its console

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This page contains a single entry by Editor published on October 25, 2007 2:09 PM.

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