SCEA Enters In-Game Ad Business

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Following Microsoft's decision to purchase the Massive Inc. in-game advertising firm, Sony has decided to tread a similar path. But rather than buying an existing firm, Sony Computer Entertainment America will launch its own in-game advertising business unit.
The new business will be led by Darlene Kindler, who has worked for companies like Nintendo and was, most recently, the Vice President of Publishing for Adscape Media, a company owned by Google that does in-game advertising.

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This page contains a single entry by Editor published on October 8, 2007 5:20 AM.

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