Nielsen GamePlay Metrics To Begin Video Game Ratings

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Nielsen Media Research has finally launched its GamePlay Metrics service to provide ratings for video games. The service is designed not only to track gaming, but also the activities of gamers relating to TV and the Internet. The service will passively record the titles of games being played and will match that to demographic data. Ratings data will be provided, beginning in the middle of 2007.

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This page contains a single entry by Editor published on October 18, 2006 11:02 PM.

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