ESA Offers a few Details on New E3

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The Entertainment Software Association (ESA) finally trickled out the first details concerning the new form of the Electronic Entertainment Expo since it announced in July that E3 would be dramatically downsized:
The new E3 Media and Business Summit will take place July 11-13 in Santa Monica, California. The ESA continues to emphasize that this will be an invitation only event.

There will be a show floor in the Barker Hangar with standardized displays ranging from 100 to 400 square feet. While the new design means substantial savings for large companies that already host substantial events outside of the E3 venue, small companies are complaining that this results in dramatically reduced visibility for them.

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This page contains a single entry by Editor published on October 13, 2006 4:14 PM.

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