Media Metrix Adds Another Survey to the Pile

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comScore Media Metrix is one of many organizations eager to provide statistics on the identity of gamers. Not surprisingly, a different methodology yields different results. Media Metrix surveyed 800 respondents (while the nature of the respondents is not made explicit, the business model of Media Metrix implies that the respondents were largely casual, online gamers)

The average gamer surveyed was 41 years old, with annual income of $55,000. 52% of the surveyed were female, and 84% have broadband access.

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This page contains a single entry by Editor published on September 27, 2006 10:45 PM.

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