IGA Worldwide Improves Tracking of Gamer Data Relating to In-Game Advertising

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IGA Worldwide announced that it will be using Interpret LLC's Gameasure technology to provide performance data concerning ads placed through IGA Worldwide's in-game advertising technology. IGA hopes that the Gameasure system will give advertisers a better idea of the efficacy of placed ads.

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This page contains a single entry by Editor published on July 20, 2006 2:14 PM.

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