IGA To Provide In-Game Ads to Codemasters

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IGA Worldwide, an agency that arranges for in-game advertising, has signed a mutli-title deal with Codemasters to include ads in upcoming Codemasters games.
Using its "Radial" ad serving software, IGA Worldwide will provide ads to the Brian Lara International Cricket franchise, the Colin McRae Rally franchise and another property that has not yet been announced.

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This page contains a single entry by Editor published on July 27, 2006 9:18 AM.

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