Anarchy Online Players Get Toyota Ads

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Massive Incorporated, an agency that inserts advertising in games, is introducing new ads into the massively multiplayer online game Anarchy Online.
Since March of 2005, AO players have experienced interactive billboards, but now players of the free version of Anarchy Online will encounter billboards for the Toyota Yaris. These billboards are interactive so players can learn more about Toyota's car. What could be more immersive than a Toyota ad for a game set on a distant planet in the far future.

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This page contains a single entry by Editor published on July 19, 2006 11:03 AM.

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