Microsoft Brings Aboard Car Guru for Interactive Entertainment

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Microsoft has appointed Jeff Bell as the Corporate Vice President of Global Marketing for Microsoft's Interactive Entertainment Business.
That puts Bell in charge of marketing for the Xbox and Xbox 360 platforms as well as PC games and entertainment devices. He will report to Peter Moore, Corporate Vice President of the Interactive Entertainment Business.

Jeff Bell comes from DaimlerChrysler where he was Vice President of Product Strategy for the Chrysler Group. As such, Bell has had experience with urban marketing and cross-promotions using video games.

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This page contains a single entry by Editor published on June 6, 2006 3:48 PM.

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