Advertising in Games Inevitable, and Parks Associates Wants to Help

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Parks Associates is selling a new study concerning in-game advertising, and has released a few information tidbits to tease folks into buying the study.
Parks Associates asserts that in 2005, US gamers enjoyed around $0.10 of advertising-supported gaming content per month, compared to around $50 of advertising-supported TV content. Parks Associates also believes that PC in-game advertising will increase from $80 million in 2005 to $400 million in 2009.

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This page contains a single entry by Editor published on June 13, 2006 2:22 PM.

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